Over the course of 10 days in June, a group of 10 Prospective CEOs, successful entrepreneurs from across the United States, came together to face a monumental challenge. Their task? Confront 10 Wicked Problems in Health. Their goal? Exploration, discovery, understanding. Their hope? To create a new venture based on a new product or service that can change the world.
Learn more about the Prospective CEOs and the 10 Wicked Problems
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The talents of today's best entrepreneurs are squandered.
The world doesn't need its best and brightest to build yet another app. We need them to grapple with wicked problems – the sprawling, intractable issues that must be tamed if we’re going to build a better world. We need them to persuade investors to fund this vision. We need them to deliver these new products and services to hungry and waiting market that will create and sustain new businesses and offer incentives for the creation of more things that deliver return on investment and benefit to the community, society and the world.
Whether they relate to health, water, food, energy, learning, infrastructure, waste or other areas, these are the problems too often left to governments, nonprofits and industrial giants. Why?
Because wicked problems present tremendous business opportunities, we realized we could engage entrepreneurs, investors and the market itself to confront. them. But this can only be done with the right combination of entrepreneurial energy and insight. 10.10.10 harnesses this power and points it in the right direction. Prospective CEOs participate in 10.10.10 with the determination to build successful companies that attack wicked problems with market-based solutions.
We’re always looking for people to help us confront the world’s wicked problems. 10.10.10 is built on a unique model that requires a diverse group of talented individuals to assist our Prospective CEOs.
Problem Advocates have often dedicated their lives and careers to understanding these wicked problems. They articulate the pain caused by a problem, help others understand how people are affected by it and serve as the champions helping to secure resources that can be used to create new approaches and solutions.
Validators are entities and individuals that intimately understand the kinds of problems we are addressing in a particular 10.10.10 program. They validate that Wicked Problems are indeed Wicked Problems. They also validate alternative approaches an entrepreneur might take to solving these problems.
Ninjas offer heavyweight assistance. They are experienced professionals with diverse skills and backgrounds. Much like a co-founder in a start-up, Ninja's gather data and interpret information, engage in ideation, modeling and more – all critical early-stage company needs.
Volunteers are an invaluable asset. We need wicked motivated people to help us. Are you ready to help change the world?
Complex. Malignant. Nebulous. Profound… and that’s just the beginning.
A problem doesn’t achieve wicked status just because it’s really big or really difficult. Building a skyscraper is a huge and complex problem. Deriving the field equations for Einstein’s Theory of General Relativity is extraordinarily hard to do. But neither are wicked problems. Wickedness is not a matter of degree.
First outlined by two Berkeley professor in 1973, wicked problems elude description and defy solution. They stem from numerous causes, spread in in every direction and tend to become entangled with other wicked problems. What’s worse, conventional approaches to addressing them usually just make things worse. They can be a societal scourge, such as poverty, or a seemingly more specific problem, like Alzheimer’s disease.Learn MoreSUBMIT CURRENT PROBLEMS