MEDIA ADVISORY – Wednesday, June 22, 2016

Midpoint Program

(Denver, CO) – 10.10.10 Health started with The Big Reveal at the Ellie Caulkins Opera House on Monday, June 20th launching a 10 day program for 10 prospective CEOs tackling 10 wicked problems in health.

On Friday, June 24th from 3:00 – 5:30pm at the Anschutz Medical Campus  (Building Ed 2 South1102 Lounge13121 E 17th Ave., Aurora, CO 80045) a midpoint event, open to the public, will bring together some well-recognized industry leaders, the Denver community and the 10 prospective CEOs to take the process a step further. 10.10.10 is a business generator that encourages entrepreneurs with successful track records to explore and develop solutions to wicked problems in specific areas beginning with Health. To purchase tickets to Friday’s event visit:

For the first several days, the prospective CEOs have been diving into the problems and engaging with validators (practitioners and experts in their fields). On Friday, they will begin to shift gears. The wicked problems are still in view, but each of them will dive deeper into a specific problem, and begin the first day of a 5-day Sprint that will lead them towards prototypes and concepts for market-based ventures.

This engaging event showcases presentations by recognized industry thought leaders including Steve VanNurden, Executive Director, Biotechnology Relationships at the University of Colorado Anschutz Medical Campus, Dr. Wendy Sue Swanson, Executive Director of Digital Health and author of the Seattle Mama Doc Blog for Seattle Children’s Hospital, Dr. David Rosenman who is currently at Mayo Clinic and is a graduate of MIT’s Innovation Program and finally Kimberly Muller, Director of Technology Transfer (CU Anschutz Medical Campus).

On June 20th during The Big Reveal the 10 Wicked problems were revealed and include the following:

1.    Narrowing the Quality Chasm

2.    Childhood Obesity

3.    Alzheimer’s

4.    Homelessness & Health

5.    Insurance and Decision Making

6.    Chronic Pain Management

7.    Aging

8.    Mental Health Management

9.    Reducing the Administrative Burden

10.   Toxic Stress

This year’s 10 prospective CEOs are:

CEO 1: Hector Rodriguez

CEO 2: Spencer Hutchins

CEO 3: Brendan Marshall

CEO 4: Pam Nurrie

CEO 5: Kenneth Bellian

CEO 6  Eric Marcoullier

CEO 7: Majid Boroujerdi

CEO 8: Philip Stehlik

CEO 9: Doug Kittelsen

CEO 10: Cathy Caplener

The Final Event, where the prospective CEOs will present their intentions and future impact, will be held on June 30, 2016 3:30 pm-5:30pm EXDO CENTER in the RINO District with a Networking reception to follow.

For more information on 10.10.10, event schedule and ticket information visit

Media Contact: Laura Driscoll 303.817.5216